312-869-9008                JR@thebaselinecompany.com
How are we different?

Unlike most organizational assessments, our Baseline applications analyzes the organization instead of the people. The assessment comes with easy to understand charts and graphs. It also provides you benchmark comparisons to other similar organizations to identify where you stand on best practices.

You can request the assessment by groups and roles or by location. Groups include executives, senior leadership, field management and field sales. You can evaluate sales organizations by location, such as New York, Chicago, Dallas and San Francisco.

The following sections explain how Baseline is different from homegrown surveys using software and services like Survey Monkey or Zoomerang.

Experts developed assessment questions
Improperly written questions or statements are one of the most common problems with surveys because they're leading or show bias. The level of bias can be obvious or subtle. In both cases, the survey results won't be reliable.

Experts carefully developed the statements in the Baseline assessment by using entrepreneurial and Fortune 500 best practices, They also use a scientific process called Cronbach Alpha to increase the reliability of the answers and reduce bias.

Ability to compare groups to verify organizational alignment
The Baseline makes it easy to create groups of respondents and compare the results between groups. This is critical in pinpointing areas where misconceptions or assumptions cause problems. For every statement, you'll see the staff's level of agreement to validate alignment. This has given clients "Ah ha" moments.

Provides comparison information for benchmark
Assessments created internally or for specific organizations eliminate any insight into comparative views between organizations.  Our reports provide a comparison of your organization to other participating organizations to provide insight of your overall effectiveness. This allows you to identify areas for improvement and areas where your firm performs better than most. Internal surveys don't provide this external perspective.

Easy to interpret reports
The reports include a variety of visual representations: line graphs, bar charts, scorecards, quadrant analysis and spidergrams. They're easy to read and understand, so you can immediately identify the actions to take and spend less time debating the data.

Fast results
With the Baseline Assessment, you receive the results within 24 hours after the last participant takes the assessment. In-house surveys can take weeks or months to produce results. By then, things have changed and different problems have come up that the results won't be able to solve.

To view a sample report just click here.  This example highlights our Sales Baseline.  All baselines are structurally the same i.e. the reports, benchmark graphs, spider grams and quadrant analysis.

To make a referral to someone who would benefit from the Baseline Assessment, please click here to send an email.

To use the Baseline Assessment in your own practice, please see how you can become a Baseline Advisor.
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